Is it possible to rebrand a business without losing your audience and the hard work you've put in? The answer, YES.
Rebranding is when you redesign some aspects of your brand identity — from changing the brand's name, modifying the logo, using new colors to developing a new messaging that resonates with your intended audience.
Rebranding is crucial and, at times, necessary for business continuity. But how it's done can spell the difference between retained or lost clients.
WHY YOU ARE REBRANDING
A rebrand is needed for various reasons:
- To reposition the business in the market and address shifting market demands
It can help your business attract a new or your preferred audience and stand out.
- To compete in a new or changing market
Businesses need to watch trends and adapt to significant shifts. Adaptation can help your brand’s market dynamics improve and gain a competitive advantage.
- To rebuild your reputation or better reflect the business
Suppose your business is suffering from the effects of a bad reputation. In that case, rebranding can help you start fresh and renew customer perception.
- To cater to a change in management after a merger or a business acquisition
When businesses undergo mergers and acquisitions, a rebrand can bring new life to the company and announce their entry into the market.
SO HOW DO YOU REBRAND SUCCESSFULLY
- Rebrand your Brand Identity
Develop visual elements that will communicate your brand. Rethink firm name, logo, tagline, colors, business card design, stationery, and the like. These elements are often described in brand style guidelines
- Update your Digital Presence
Update your website, social media approach, and use it to
communicate your new identity and brand story. Create the right content to build your new identity and use it to enforce a positive brand perception that leads to more significant revenue
- Realign the very purpose of your Brand
Ensure that your brand reflects your company values, mission, market, and purpose. Realign these to fit your short and long term goals
The rebranding we did for Klein Park & Lowe strengthened their brand and repositioned their market status. We executed this successfully when we built their new brand up consistently in a way that communicates who they are, why they are doing it, and what they stand for.
Schedule a discovery call so we can explore your situation and work together to grow your business.