ProPlayer Sports approached Creative Complex to rebrand and create a new logo design for their company. ProPlayer Sports is a comprehensive sports management group that takes into account every aspect of a professional athlete’s lifestyle. They specializes in the representation of professional athletes in connection with the negotiations of their NFL, NBA, and MLB player contracts.
ProPlayer Sports has effectively positioned themselves as the sports management authority in their industry by refreshing their brand and logo design.
A logo is to a business as your face is to you.
It is how you are recognized. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.
Logo design establishes your identity.
It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the bumper or in front?
Branding your name or logo on stationary is extremely important for your business. It is what separates the more detail orientated companies from the ones who overlook the minor aspects of the business. It is a small thing that can boost your business in a way that you wouldn’t believe. With the internet, television, and all other forms of technology, branded stationary is one aspect of marketing that many business owners forget to include in their plans. But any place your name or logo can be seen means another potential customer or client.