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Branding of Lydecker Diaz

Updated: Apr 21, 2020


Lydecker Diaz is a Full-Service AV-rated national law firm with offices throughout New York, New Jersey, Pennsylvania and Florida.


Our Scope of Work is

Brand Story, Website Design & Development, Collateral, Video, Social Media Management, Printing, and Search Engine Optimization.

Logo Rebranding

A logo is to a business as your face is to you. It is how you are recognized. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.Logo design establishes your identity. It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the bumper or in front?

Responsive Web Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Social Media Branding

Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. The only way to truly make that shift in perception is to be where people are engaging and spending time. Content on Instagram is simply more sharable, easier to understand, and far more universal than other types of content. Visual storytelling is an art form on Instagram, and to be able to craft a conversation over an extended period of time is a skill that needs to be harnessed. In order to capture the attention of that audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience.

Advertising Design (Newsletter & Blog)

A well designed plan for your advertising design will instantly and effectively communicate the style, professionalism and overall presence of your business.  Advertising designs will convey to people who you are, where you are and what you do. Your advertising design is often the public's first perception of you and your first opportunity to make a positive impression on potential customers. Customers these days are highly attuned to marketing messages, and can quickly pick up on visual cues which either please or displease them. Even small businesses have had to raise the standard of their presentation to remain competitive.

Print Marketing Material (Curriculum Vitae)

Along with a solid online presence, print marketing design can be essential to your business’ success.  We’ve all heard the saying “print is dead,” but this is simply untrue. Print is still an effective, widely used form of marketing and will continue to be so for years to come, and there are many reasons why. Together with a solid logo design, your marketing materials are the face of your business. They are your visual identity; the representation of your brand. Having effective, well-designed print marketing materials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you. Visit https://www.lydeckerdiaz.com

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