The big law firm success stories involve lawyers who purposed to stand out from the crowd - industry leaders who may or may not have extraordinary talents, but who most definitely knew how to represent their personality and capabilities in growing their practices.
In the business of "growing a big law practice," branding is essential. And it is one of the most effective ways of getting your firm's perceived value recognized. Not only does it help your firm network grow, but it also allows you to expand the amount of business the practice brings in when your target market starts to trust you in the industry.
Your law firm's brand is the impression you make on those who come into contact with your practice in any way - an advertisement, in your office, word of mouth. Your law brand is a consistent, direct portrayal of your niched services that allows potential clients to understand your firm and how you can solve their problem.
All law firms need to be paying close attention to their branding. Why? Because we live in a digital world where consumers have more choices than before! The market is getting flooded with more and more lawyers...and they are younger and hipper to this stuff and they will take your business just becuase they have a "cooler" brand.
Check out the amazing work we've done for Lydecker Diaz, a top law firm in Miami, who entrusted their firm's full branding to us.