Furniture Logistics Authorities
Funxion approached us to help them be an authority within the interior designer and furniture designer community. They have a passion for providing total logistical support from transportation to storage to staging of furniture for their clients’ clients.
The brand we’ve created will position Funxion as the specialist in their niche industry, thus earning the trust and referrals from designers.
Key Messaging Strategy
When working with a client, one of the very first places we start is to take a look at their messaging — It’s critical that their messaging is consistent. When done right, everyone in the company should be singing from the same hymnal on who the company is, what they do, and most importantly how their clients/customers benefit from using them (more on that last one in a moment). To address these pieces, we create one place where this all lives — a Key Messaging Strategy.
In brand identity marketing, your message strategy is the foundation for everything you do. It needs to be strong or your marketing efforts will fall apart. Your message strategy consists of a positioning statement, unique selling (or value) proposition (USP), the elevator pitch, boiler plate, buyer personas, pains and your solutions, and competitive positioning.
Brand Story Creation
Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.
Stories make presentations better. Stories make ideas stick. Stories help us persuade. Savvy leaders tell stories to inspire us, motivate us. (That’s why so many politicians tell stories in their speeches.) They realize that “what you say” is often moot compared to “how you say it.”
Lead Generation Creation – Ebook
A big part of building a killer content strategy is experimenting with new types of content. Your audience may love your podcasts, but that doesn’t mean you should create only podcasts. Sticking with only a handful of offer types is a surefire way to stagnate. Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads.
Ebooks are one of the most popular types of offers used to generate leads, educate your customers and prospects, and gain credibility in your industry. We make sure to choose a topic that will help a prospect go from downloading your ebook to having a productive conversation with a member of your sales team.
Brand Asset Management Portal
When you’re building and maintaining a brand, it’s critical that high quality brand files can be easy to manage and share (and even provide self-serve access) in the right file format fit for the job. So easy that anyone in a rush can get the high-quality, brand-authorized file in time to connect with any revenue opportunity.
We create brand portals to centralize all of the brand assets requested everyday.
Tradeshow Booth Design
Creative booth design will bring a brand to life. It will catch the attention of attendees, invite them into your space and create a pleasurable environment to experience a product. A tradeshow booth is outdoor advertising for your company, so the brand implications are critically important.
In a trade show environment, it’s all about gaining attention, focusing it on your product and influencing the purchase decision. The design of your display booth is directly linked to show success, and can make the difference between modest results and extraordinary goal achievement.