When we met DesignerDogCarriers.com, her idea was to create a website with EXCLUSIVE high-end dog carriers. We loved the idea because it’s a micro-niche. First, they’re choosing to go high-end. Second, they’re selling one type of product. That’s an A+ in our book for sticking to a niche and owning the space.
As the idea flushed out and our relationship grew, we knew there was an opportunity for us to come together to create this brand.
This case study outlines the creation of a brand new brand. With only the name of the company and the target market, we did our magic.
Responsive Web Design
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).