Charlie & Matt approached us to help them be an authority within the real estate community. They have a passion for teaching realtors about the mortgage business. If realtors know about mortgages, then they are better prepared to serve their clients during the home hunting process.
The brand we’ve created will position Charlie & Matt as thought leaders in their industry, thus earning the trust and referrals from their real estate tribe.
A logo is to a business as your face is to you.
It is how you are recognized. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.
Logo design establishes your identity.
It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the bumper or in front?
Branding your name or logo on stationary is extremely important for your business. It is what separates the more detail orientated companies from the ones who overlook the minor aspects of the business. It is a small thing that can boost your business in a way that you wouldn’t believe. With the internet, television, and all other forms of technology, branded stationary is one aspect of marketing that many business owners forget to include in their plans. But any place your name or logo can be seen means another potential customer or client.
A well designed plan for your advertising design will instantly and effectively communicate the style, professionalism and overall presence of your business. Advertising designs will convey to people who you are, where you are and what you do. Your advertising design is often the public’s first perception of you and your first opportunity to make a positive impression on potential customers. Customers these days are highly attuned to marketing messages, and can quickly pick up on visual cues which either please or displease them. Even small businesses have had to raise the standard of their presentation to remain competitive.
If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales. Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street.
Print Marketing Material
Along with a solid online presence, print marketing design can be essential to your business’ success. We’ve all heard the saying “print is dead,” but this is simply untrue. Print is still an effective, widely used form of marketing and will continue to be so for years to come, and there are many reasons why.
Together with a solid logo design, your marketing materials are the face of your business. They are your visual identity; the representation of your brand. Having effective, well-designed print marketing materials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you.
Responsive Web Design
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Promotional clothing is a popular branding tool that can be used successfully with any business. Done correctly, this type of clothing will drastically change the way others see your business.
When it comes to branding, we feel our clients should think about using branded clothing as a work uniform, use promotional clothing to identify your employees at a trade show, convention, seminar, or other professional gathering, and as appreciation marketing giveaways to clients.
Promotional products have been a popular choice for building brand recognition during marketing campaigns for many years.
Now that advertising on the internet provides such great detail on tracking the results of advertising, it is important to show that promotional products and branded gifts have a positive effect on your brand and sales.
In addition to brand awareness and better sales, this form of advertising yields a better return on investment.